Scalable Design for BOTS
Creative Management
Content Creation
Art Direction
Branding
Setting quality standards and building a design team for high-volume content production at fintech startup
BOTS
fintech startup
Overview
When I joined BOTS, the company was in its early growth phase, with a small marketing team of three and increasing demands for high-quality content. As the sole content creator, I took on the challenge of producing a wide variety of materials — from social media posts to brand campaigns. However, as the company and its needs rapidly expanded, it became clear that a dedicated design team was essential to keep pace without compromising quality or creativity.
Process
My primary role involved setting up sustainable processes for high-volume content creation, including social media posts, paid advertising, email marketing, and brand campaigns. Participating in the team’s growth and development, I transitioned from creating content hands-on to building and mentoring a team capable of maintaining and scaling those efforts. Here’s how I contributed to this transformation:
Content Creation Foundation: Established the initial processes by personally creating diverse content, setting the quality standards, and gaining a deep understanding of the company’s needs.
Strategic Collaboration: Together with my marketing colleagues we developed a content strategy that aligned with business objectives and set the stage for scaling.
Team Building: Helped recruit and onboard new designers, growing the design capacity. Provided hands-on coaching to ensure they were fully integrated and equipped to deliver impactful work.
Hands-On Leadership: Managed day-to-day operations, providing art direction and oversight to ensure efficient and consistent content production.
Result
By building on my initial groundwork and collaborating with the growing marketing team, we successfully scaled the company’s creative capabilities:
+30%
organic social media growth driven by increased volume and improved quality of content
30
assets per week produced on average, significantly boosting content production
1
NFT project launched, art-directed and designed to expand the brand’s presence in the cryptocurrency space
Testimonial
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
Former Manager at BOTS
I am very proud of the achievements of the last period, feeling like I'm taking steps in the right direction. Nothing would've been the same if I hadn't had the opportunity to work with Anastasia. It was really a special time that will stay with me. Anastasia guided me to get to this point. She is an essential part in a team and in life in general, her ability to inspire people to do better is unmatched. Keep bringing your super positive energy and smiles wherever you go!!!
Nanni Capecchi
Graphic Designer
