A freelance creative director & manager
based in the Netherlands.
My work has taken me from theme parks to fintech, from startups to multinational organizations. For nearly 15 years, I’ve helped organizations communicate with clarity, build brands people trust and create systems that make great work consistent. My approach is refreshingly practical, collaborative, and always focused on the outcome.
Recent projects
What I can help you with
Branding & Visual Strategy
Helping businesses create strategic, cohesive brand identities that go beyond aesthetics. Building recognition, trust, and emotional connection.
Art Direction & Content Creation
Bringing stories to life through effective high-impact content and creative direction that keeps every detail aligned with your brand and goals.
Creative Management & Ops
Setting up, optimizing and running creative workflows, tools, and systems, so your team (or even a team of one) can produce high-quality work with more clarity and less friction.
AI‑Powered Creative Solutions
Exploring & integrating AI tools into creative processes to speed up production, prospect new ideas, and boost results.
Testimonials
After receiving a positive recommendation from a former colleague, we brought Ana on board. She is highly professional, incredibly productive, and consistently delivers outstanding quality. On top of that, she regularly brings thoughtful ideas and suggestions that make the final result even stronger. Despite working with us as a freelancer, Ana genuinely felt like part of the team. In short, she’s an absolute star.
Rutger Laman trip
Chapter AI, workflow automation platform for energy OEMs
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
We recently completed a website rebrand with Ana and cannot recommend her services enough. She is a joy to work with, extremely well organised, clear and collaborative. She pours a lot of care in her projects and is able to balance creativity and efficiency really well. She truly has a great design eye and was able to elevate our branding to new heights. She is also incredibly responsive and helpful, always willing to jump on a quick call to problem-solve/ideate to ensure we had absolute clarity and confidence. We would love to work with Ana again in the future.
Nell Lemaistre
Chancen International, Education finance NGO
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
Anastasia delivered the Shoparize brand identity update with a pragmatic creative vision and swift execution. The isometric style she developed gave us a distinctive visual language that works across every touchpoint. She’s proactive, deeply understands the clients needs, and delivers quality. Would recommend.
Jorrit Bouma
Shoparize, Google Comparison Shopping Partner
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
After receiving a positive recommendation from a former colleague, we brought Ana on board. She is highly professional, incredibly productive, and consistently delivers outstanding quality. On top of that, she regularly brings thoughtful ideas and suggestions that make the final result even stronger. Despite working with us as a freelancer, Ana genuinely felt like part of the team. In short, she’s an absolute star.
Rutger Laman trip
Chapter AI, workflow automation platform for energy OEMs
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
We recently completed a website rebrand with Ana and cannot recommend her services enough. She is a joy to work with, extremely well organised, clear and collaborative. She pours a lot of care in her projects and is able to balance creativity and efficiency really well. She truly has a great design eye and was able to elevate our branding to new heights. She is also incredibly responsive and helpful, always willing to jump on a quick call to problem-solve/ideate to ensure we had absolute clarity and confidence. We would love to work with Ana again in the future.
Nell Lemaistre
Chancen International, Education finance NGO
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
Anastasia delivered the Shoparize brand identity update with a pragmatic creative vision and swift execution. The isometric style she developed gave us a distinctive visual language that works across every touchpoint. She’s proactive, deeply understands the clients needs, and delivers quality. Would recommend.
Jorrit Bouma
Shoparize, Google Comparison Shopping Partner
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
After receiving a positive recommendation from a former colleague, we brought Ana on board. She is highly professional, incredibly productive, and consistently delivers outstanding quality. On top of that, she regularly brings thoughtful ideas and suggestions that make the final result even stronger. Despite working with us as a freelancer, Ana genuinely felt like part of the team. In short, she’s an absolute star.
Rutger Laman trip
Chapter AI, workflow automation platform for energy OEMs
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
We recently completed a website rebrand with Ana and cannot recommend her services enough. She is a joy to work with, extremely well organised, clear and collaborative. She pours a lot of care in her projects and is able to balance creativity and efficiency really well. She truly has a great design eye and was able to elevate our branding to new heights. She is also incredibly responsive and helpful, always willing to jump on a quick call to problem-solve/ideate to ensure we had absolute clarity and confidence. We would love to work with Ana again in the future.
Nell Lemaistre
Chancen International, Education finance NGO
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
Anastasia delivered the Shoparize brand identity update with a pragmatic creative vision and swift execution. The isometric style she developed gave us a distinctive visual language that works across every touchpoint. She’s proactive, deeply understands the clients needs, and delivers quality. Would recommend.
Jorrit Bouma
Shoparize, Google Comparison Shopping Partner
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
After receiving a positive recommendation from a former colleague, we brought Ana on board. She is highly professional, incredibly productive, and consistently delivers outstanding quality. On top of that, she regularly brings thoughtful ideas and suggestions that make the final result even stronger. Despite working with us as a freelancer, Ana genuinely felt like part of the team. In short, she’s an absolute star.
Rutger Laman trip
Chapter AI, workflow automation platform for energy OEMs
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
We recently completed a website rebrand with Ana and cannot recommend her services enough. She is a joy to work with, extremely well organised, clear and collaborative. She pours a lot of care in her projects and is able to balance creativity and efficiency really well. She truly has a great design eye and was able to elevate our branding to new heights. She is also incredibly responsive and helpful, always willing to jump on a quick call to problem-solve/ideate to ensure we had absolute clarity and confidence. We would love to work with Ana again in the future.
Nell Lemaistre
Chancen International, Education finance NGO
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
Anastasia delivered the Shoparize brand identity update with a pragmatic creative vision and swift execution. The isometric style she developed gave us a distinctive visual language that works across every touchpoint. She’s proactive, deeply understands the clients needs, and delivers quality. Would recommend.
Jorrit Bouma
Shoparize, Google Comparison Shopping Partner
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
questions and answers
We're not sure what to begin with...
How much do your services cost?
Do you understand our industry?
We have a limited budget. Can we still work together?
Do you work on weekends?
Do you offer ongoing support?
We hebben een volledig Nederlandstalig team. Hoe is het met jouw Nederlands?