Brand Uplift & Design System
Branding
Design System
B2B
Saas
Evolving an existing brand into a cohesive, scalable, and enterprise-ready system for Shoparize, an ecommerce optimization platform
Shoparize
ecommerce Saas
Overview
As Shoparize expanded its B2B offering, the brand needed to evolve into a more cohesive, modern, and enterprise-ready identity without losing its recognizability. What we did was a careful evolution: sharpening what already existed while making it more consistent and easier to apply across touchpoints.
Key challenges included:
Evolve, not reinvent: Updating the visual identity while keeping it clearly recognizable for existing users.
Fixing inconsistency across touchpoints: Aligning visual output across marketing, sales, and product materials.
Making the brand usable: Translating the existing brand into a clear system with rules, reducing ambiguity in day-to-day design work.
Designing for scalability: Ensuring the brand works across LinkedIn, decks, one-pagers, and editorial content without constant redesign.
Process
The project was structured in phases combining creative exploration with system thinking.
Exploration of directions: Developed and tested visual directions that evolved the existing identity while staying within its core foundations.
Systemizing the brand: Translated the chosen direction into clear rules for typography, color, layout, and visual treatments — reducing interpretation and increasing consistency.
Template development: Built practical, reusable templates across key touchpoints, ensuring the system could be easily applied by the team.
Real-world application: Applied the system across social, sales, and editorial formats to validate flexibility and usability.
Result
The result is a refined and structured brand system that balances recognizability with clarity, enabling the team to create consistent, high-quality content with less effort and ambiguity.
1
cohesive brand uplift: Evolved the existing identity into a sharper, more modern and enterprise-ready visual system
100+
reusable template assets: Enabled scalable content creation across social media, sales materials, and editorial formats
30+
page brand guidelines: Delivered a structured system with clear rules, styles, and components for consistent day-to-day use
Testimonial
Anastasia delivered the Shoparize brand identity update with a pragmatic creative vision and swift execution. The isometric style she developed gave us a distinctive visual language that works across every touchpoint. She’s proactive, deeply understands the clients needs, and delivers quality. Would recommend.
Jorrit Bouma
Shoparize
