As their embedded design partner, I’ve been supporting Chapter on a weekly basis, adapting to a fast-evolving product and positioning.

Together, we rebuilt their entire website to reflect a sharper, more strategic positioning. We created scalable systems for ongoing content creation: from asset libraries and social media templates to whitepapers and sales enablement materials. Our most recent collaboration resulted in a presentation video, created with AI tools enhancement.

My role extended beyond execution: I often co-developed content and visuals on the go, helping structure both the visual message and the medium in parallel.

Working transparently and efficiently was key. In a startup environment where every pivot matters and every cent counts, my job was to deliver value fast — with clarity, alignment, and creative ownership at every step.