Branding a HealthTech Platform
Branding
Art Direction
UX/UI
Collaboration
Creating a science-driven, investor-ready presence for a preventive health platform
Biosense
healthtech startup
Overview
biosense — a doctor-led preventive health platform — needed an investor-ready brand, website, and platform prototype to secure funding and establish early trust with stakeholders. The challenge was to turn a complex medical and technological concept into a clear, credible, and human-first experience. In collaboration with Anna Seniukova (UX/UI Designer), we combined strategic brand direction with brilliant UX/UI execution to deliver a scalable, professional foundation for the company’s next growth stage.
Process
Creating an investor-ready healthtech brand meant balancing medical credibility with approachability, while ensuring every touchpoint was clear, structured, and future-proof.
Brand Strategy & Art Direction (Ana): Defined the brand positioning, personality, and visual direction — balancing clinical trust with human warmth — and developed a scalable design system for web and product.
UX/UI Design & Prototype (Anna): Designed and built the full platform prototype and website in Framer, integrating engaging interactive elements and a seamless user flow.
Collaborative Development: By having branding and UX/UI under one roof, we ensured fast decision-making, visual and functional alignment, and a smoother process for both the client and our team. This holistic approach allowed us to move quickly without losing depth, giving the client a coherent and consistent product vision.
Result
We delivered a solid brand and product foundation — complete with detailed brand and platform guidelines to empower the client to maintain and evolve the work independently — ready for investor presentations and early market entry:
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fully functional prototype screens, handling extremely complex health and biomarker data, and showcasing the complete user journey
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Framer-built website: modern, responsive, and enriched with engaging, investor-focused interactions
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omplete brand identity — combining science-led clarity with a human, approachable tone
Testimonial
It's been a pleasure to collaborate with Anastasia and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense team
HealthTech Startup
