Designing a Serious Game
Game Design
UX/UI Design
Branding
Collaboration
Creating an interactive game to transform learning experiences
Lepaya
edtech scaleup
Overview
Lepaya, an edtech scale-up, wanted to take their learners’ experience to the next level. To do so, they introduced a serious game as part of their power skill training on Collaboration & Influence. The challenge? Integrating this interactive tool into their existing app while ensuring it aligned perfectly with the brand and delivered an engaging, intuitive user experience.

Process
Working hand-in-hand with Lepaya’s in-house learning designer and an external game development team, I helped bring the vision for this game to life by focusing on three key areas:
User Experience Design: Crafted a UX tailored to the learning scenario, ensuring smooth gameplay and high engagement for all users.
Brand-Aligned Assets: Designed a full suite of static and animated assets, seamlessly blending the game into Lepaya’s existing app and brand identity.
Iterative Refinement: Held Q&A sessions with stakeholders and learners to gather feedback and refine the game’s design and functionality, ensuring it met the highest standards of satisfaction.

Result
The serious game became a standout feature in Lepaya’s Collaboration & Influence training module, offering a fresh and interactive way for learners to develop critical skills:

50+
assets designed, including static and animated visuals fully aligned with Lepaya’s brand and UI
98%
positive feedback from learners and stakeholders, highlighting the game’s impact and engagement value
100%
on-time delivery, incorporating feedback seamlessly during the refinement process to ensure the best results
Testimonial
