Designing a Responsive Website
Web Design
UX/UI
Digital Strategy
Refreshing a sustainability consultancy’s online presence to better reflect their impact
UpCycle
a sustainability consultancy firm
Overview
UpCycle’s previous website didn’t fully capture the essence of their work or the value they deliver. The challenge was twofold: to create a visually appealing and modern website while improving its usability and structure to better communicate their commitment to sustainability and make their services more accessible to potential clients.
Process
Taking a holistic approach, I reimagined the website from the ground up, ensuring it reflected both the brand’s ethos and the needs of its users:
Wireframing: Designed detailed wireframes to map out a streamlined structure and intuitive user journey.
Design and Prototyping: Developed a clean, modern design that embodies UpCycle’s brand values. The prototype allowed for quick iterations, ensuring the final result aligned perfectly with stakeholder visions.
Development: Built the final website on a flexible web builder platform, making it easy for the UpCycle team to manage and update while ensuring scalability for future growth.
Result
The redesigned website provided UpCycle with a fresh, responsive online presence that reflected their impact and values. The new structure improved usability, while the clean, modern design resonated with their audience:
1
fully revamped website delivered, significantly enhancing their digital presence
100%
responsiveness ensured, with optimized functionality across all devices and screen sizes
30%
increase in navigation efficiency, making it easier for users to explore their sustainability services
Testimonial
