Modernizing a Corporate Brand
Branding
Design Consultancy
Visual Identity
Refreshing a corporate identity to balance professionalism, modernity, and retail influence
Multi Corporation
real estate management company
Overview
Multi Corporation’s brand identity had started to feel outdated, no longer reflecting the company’s dynamic approach to real estate management. The challenge was clear: breathe new life into the brand by modernizing its appearance, subtly incorporating a retail theme, and preserving the professionalism that clients had come to trust.
Process
Collaborating closely with Multi Corporation’s Marketing & Communications team, I led the effort to refresh their corporate identity with a focus on strategic updates and practical execution. Here’s how we brought the vision to life:
Strategic Design Updates: Modernized the brand’s visual language by introducing refined secondary colors and updated typography that added freshness while honoring its professional tone.
Enhanced Visual Assets: Revitalized the approach to asset photography with new graphical elements and filters, highlighting the company’s innovative and forward-thinking image.
Retail Theme Integration: Reimagined the corporate ‘retail photo collage’ to subtly emphasize the company’s retail sector involvement, aligning the brand with current trends and market positioning.
Result
The refreshed visual identity not only modernized Multi Corporation’s appearance but also strengthened its alignment with strategic business goals. The updated design scheme was rolled out across digital platforms, marketing materials, and office spaces, creating a seamless brand experience. To ensure long-term consistency, a detailed brand identity booklet was developed, providing clear guidelines for all communications.
1
brand identity booklet created to guide consistent implementation across all channels
100%
brand alignment achieved across digital, physical, and office assets, ensuring a cohesive and professional brand presence
10+
new design elements introduced, from colors to typography and graphical updates, modernizing the brand while respecting its established image
Testimonial
Anastasia's contribution to revitalizing our corporate identity has been invaluable. Her expertise in marrying professionalism with modern design elements has elevated our brand presence significantly. The new identity resonates well with our clients and has brought a fresh momentum to our marketing efforts.
Former Head of Marketing & Communications
Multi Corporation
