Esoteric Rebranding & Digital Strategy
Social Media
Art Direction
Content Creation
Reimagining a traditional chiromancy practice to attract premium clients
Sunsay
premium chiromancer & numerologist
Overview
Esoteric services like chiromancy and numerology often face a stigma of outdated or whimsical aesthetics. Sunsay, a premium chiromancer and numerologist, wanted to break away from the industry’s stereotypical visuals and appeal to a discerning, modern clientele. The challenge was to create a digital presence that felt exclusive, credible, and professional while standing out in a crowded, traditional market.
Process
Collaborating closely with Sunsay, I worked to redefine their visual identity and digital presence, creating a cohesive strategy that elevated their brand:
Brand Identity Development: Designed a polished and sophisticated brand identity, steering away from conventional esoteric visuals while maintaining a sense of mystery and allure.
Landing Page Creation: Built a sleek, user-friendly landing page that highlighted the unique value of Sunsay’s services and made client engagement effortless.
Social Media Strategy: Developed a content strategy that aligned with the new brand identity, crafting visuals and messaging to boost visibility and engagement.
Client Report Design: Created visually compelling numerological and chiromancy reports, reinforcing the premium and professional nature of the services.
Result
By embracing modern design principles and a strategic approach, Sunsay successfully redefined their market positioning, attracting a premium clientele and setting themselves apart in the esoteric industry:
1
cohesive brand identity created, establishing a polished and distinctive look
150+
digital assets designed, including a streamlined landing page, professionally styled reports, and social media visuals
100%
alignment with the client’s vision achieved, creating a digital presence that exudes professionalism and exclusivity
Testimonial
