Investor-Ready Brand Package
Branding
Art Direction
Pitch Deck
Web Design
Balancing climate credibility with human warmth for Africa’s first NetZero cashew venture
CashewCycle
circular food startup
Overview
CashewCycle set out to prove that decarbonizing food is not a dream for the future — it’s possible right now. Built on a circular model, the company transforms agricultural byproducts from the cashew industry into income, soil health, and carbon-negative materials such as bio-bitumen and organic compost.
The challenge was to find the right balance between credibility and warmth: building trust with investors through clarity and professionalism, while keeping the brand deeply human and connected to its Tanzanian roots. The visual direction needed to feel both crafted and confident — earthy textures meeting clean structure, like the work of skilled hands under the warm air of African sunset.
Process
The collaboration included a mini brand identity, investor pitch deck, and landing-page website.
We started by defining the emotional and strategic anchors of the brand — clarity, proof, and regeneration — and translated them into color, typography, and storytelling rhythm.
The design system paired Manrope and IBM Plex Sans with a natural color palette inspired by the cashew cycle: foliage greens, earthy reds, and biochar blues. The logo, a hand-drawn etching of the cashew apple, became the brand’s storyteller — symbolizing transformation and craftsmanship.
Through motion-enhanced slides and structured visual storytelling, the investor deck brought data and emotion into balance, while the one-page website established trust and credibility for partnership conversations.
Result
A cohesive visual foundation that communicates both impact and integrity.
1
brand identity system with guidelines for internal and external use
30+
motion-enhanced slides, combining data storytelling and emotional flow
1
landing-page: clear, credible online presence to support investor outreach and partnerships
Testimonial
