Hi, I'm Anastasia.
I help businesses craft
their stories through
Branding & Strategy
Branding & Strategy
Creative Direction
Content Creation
Creative Management
Branding & Strategy
Branding & Strategy
Branding & Strategy
Creative Direction
Content Creation
Creative Management
Branding & Strategy
Branding & Strategy
Branding & Strategy
Creative Direction
Content Creation
Creative Management
Branding & Strategy
A freelance creative director, designer & manager based in the Netherlands. From theme parks to fintech, corporations to startups — for nearly 15 years, I’ve collaborated with businesses across industries and scales to create visuals that resonate and strategies that deliver. My approach is refreshingly practical, collaborative, and always focused on outcomes.
A freelance creative director, designer & manager based in the Netherlands. From theme parks to fintech, corporations to startups — for nearly 15 years, I’ve collaborated with businesses across industries and scales to create visuals that resonate and strategies that deliver. My approach is refreshingly practical, collaborative, and always focused on outcomes.
Recent projects
What can I help you with
Branding & Visual Strategy
Helping businesses create strategic, cohesive brand identities that go beyond aesthetics. Building recognition, trust, and emotional connection.
Art Direction & Content Creation
Bringing stories to life through effective high-impact content and creative direction that keeps every detail aligned with your brand and goals.
Creative Management & Ops
Setting up, optimizing and running creative workflows, tools, and systems, so your team (or even a team of one) can produce high-quality work with more clarity and less friction.
AI‑Powered Creative Solutions
Exploring & integrating AI tools into creative processes to speed up production, prospect new ideas, and boost results.
Testimonials
Working with Anastasia felt like teaming up with an old friend who not only understood us but also made us laugh through the chaos of figuring out Instagram. She turned our love for Saint Petersburg into a blog that connected with thousands — while ensuring we didn’t argue over hashtags (well, not too much)! Our account truely became iconic, and even after we stopped the project, we still receive messages from our potential guests, regrating that we don't have our blog anymore.
Vash Dom
Rentier
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
Ana is the most inspiring manager I have ever had. In addition to her strong technical and creative skills, she possesses the rare ability to identify and nurture the unique talents of each team member. She is highly organized and can effectively systematize all the design processes, making them clear and understandable for everyone. She would be an incredible asset to any company that values fostering a happy and efficient team.
Priscilla Alves
Sr Graphic Designer at Lepaya
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Anastasia’s pitch deck designs are more than just presentations — they are strategic tools that tell a story. Her ability to truly understand our vision and transform it into a visually stunning, cohesive narrative has been invaluable in securing key opportunities.
Serenovate Team
Sustainable Hospitality Startup
Working with Anastasia felt like teaming up with an old friend who not only understood us but also made us laugh through the chaos of figuring out Instagram. She turned our love for Saint Petersburg into a blog that connected with thousands — while ensuring we didn’t argue over hashtags (well, not too much)! Our account truely became iconic, and even after we stopped the project, we still receive messages from our potential guests, regrating that we don't have our blog anymore.
Vash Dom
Rentier
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
Ana is the most inspiring manager I have ever had. In addition to her strong technical and creative skills, she possesses the rare ability to identify and nurture the unique talents of each team member. She is highly organized and can effectively systematize all the design processes, making them clear and understandable for everyone. She would be an incredible asset to any company that values fostering a happy and efficient team.
Priscilla Alves
Sr Graphic Designer at Lepaya
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Anastasia’s pitch deck designs are more than just presentations — they are strategic tools that tell a story. Her ability to truly understand our vision and transform it into a visually stunning, cohesive narrative has been invaluable in securing key opportunities.
Serenovate Team
Sustainable Hospitality Startup
Working with Anastasia felt like teaming up with an old friend who not only understood us but also made us laugh through the chaos of figuring out Instagram. She turned our love for Saint Petersburg into a blog that connected with thousands — while ensuring we didn’t argue over hashtags (well, not too much)! Our account truely became iconic, and even after we stopped the project, we still receive messages from our potential guests, regrating that we don't have our blog anymore.
Vash Dom
Rentier
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
Ana is the most inspiring manager I have ever had. In addition to her strong technical and creative skills, she possesses the rare ability to identify and nurture the unique talents of each team member. She is highly organized and can effectively systematize all the design processes, making them clear and understandable for everyone. She would be an incredible asset to any company that values fostering a happy and efficient team.
Priscilla Alves
Sr Graphic Designer at Lepaya
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Anastasia’s pitch deck designs are more than just presentations — they are strategic tools that tell a story. Her ability to truly understand our vision and transform it into a visually stunning, cohesive narrative has been invaluable in securing key opportunities.
Serenovate Team
Sustainable Hospitality Startup
Working with Anastasia felt like teaming up with an old friend who not only understood us but also made us laugh through the chaos of figuring out Instagram. She turned our love for Saint Petersburg into a blog that connected with thousands — while ensuring we didn’t argue over hashtags (well, not too much)! Our account truely became iconic, and even after we stopped the project, we still receive messages from our potential guests, regrating that we don't have our blog anymore.
Vash Dom
Rentier
Ana is a master at breaking down complexity into manageable tasks. She swiftly onboarded three new designers, establishing a strong foundation for further team scaling. Her ability to handle numerous stakeholders and deliver a tremendous volume of work is outstanding. Her implementation of metrics and visually compelling dashboards has been transformative for both the Design team and the entire Studio.
Kim Zuyderhoff
Lepaya, Edtech Scaleup
Anastasia is a creative powerhouse for content creation and an invaluable asset to any team. She excels at translating complex concepts into visually appealing outputs across various formats with high-quality standards and meticulous attention to detail. Her positive energy and commitment make her a delight to work with, and I am confident in her continued success.
Maartje Weekers
BOTS, Fintech Startup
Ana is the most inspiring manager I have ever had. In addition to her strong technical and creative skills, she possesses the rare ability to identify and nurture the unique talents of each team member. She is highly organized and can effectively systematize all the design processes, making them clear and understandable for everyone. She would be an incredible asset to any company that values fostering a happy and efficient team.
Priscilla Alves
Sr Graphic Designer at Lepaya
Anastasia has an ability to translate abstract ideas into visuals that truly feel like ‘us’. The AI video we created together not only reflects the spirit of Sayuri, but also showed me how technology can be a creative partner for smaller businesses — especially those who can’t always bring in a full crew.
Dr Sayuri
Sayuri Neuroyouth Academy
It's been a pleasure to collaborate with Ana and to see her commitment in helping us shape the early face of Biosense. We truly wish her all the best on her creative adventures. She has a great eye, pragmatic approach and energizing presence, and we're sure many teams will enjoy working with her.
Biosense Team
Healthtech Startup
Anastasia is an integral part of our team, consistently understanding our clients' needs and exceeding their expectations. She has an exceptional ability to transform complex data into visually engaging and impactful reports. These reports motivate our clients to take meaningful steps in their sustainability journeys and effectively communicate their progress to stakeholders.
UpCycle Team
Sustainability Consultancy Firm, Partner
Anastasia’s pitch deck designs are more than just presentations — they are strategic tools that tell a story. Her ability to truly understand our vision and transform it into a visually stunning, cohesive narrative has been invaluable in securing key opportunities.
Serenovate Team
Sustainable Hospitality Startup
questions and answers
Do you work alone?
Do you work alone?
Do you work alone?
Do you work alone?
How much do your services cost?
How much do your services cost?
How much do your services cost?
How much do your services cost?
Do you understand our industry?
Do you understand our industry?
Do you understand our industry?
Do you understand our industry?
We're not sure what to begin with...
We're not sure what to begin with...
We're not sure what to begin with...
We're not sure what to begin with...
We have a limited budget. Can we still work together?
We have a limited budget. Can we still work together?
We have a limited budget. Can we still work together?
We have a limited budget. Can we still work together?
Do you work on weekends?
Do you work on weekends?
Do you work on weekends?
Do you work on weekends?
Do you offer ongoing support?
Do you offer ongoing support?
Do you offer ongoing support?
Do you offer ongoing support?
We hebben een volledig Nederlandstalig team. Hoe is het met jouw Nederlands?
We hebben een volledig Nederlandstalig team. Hoe is het met jouw Nederlands?
We hebben een volledig Nederlandstalig team. Hoe is het met jouw Nederlands?
We hebben een volledig Nederlandstalig team. Hoe is het met jouw Nederlands?